Global strength,
born local.
Global solutions rarely leverage the potential that lies in local markets.
Because one-size-fits-all misses the opportunities hidden in local culture and specific media landscapes.
Independent agencies are rooted in their countries. They’re entrepreneurial, client‑focused, innovative and creative in turning local opportunities into competitive advantages.
At the same time, multinational brands need alignment, speed and transparency across markets. That is where Local Planet comes in. We bring together the expertise of leading independent agencies with the coordination and collaboration needed to deliver seamless multi-market solutions.
We believe in keeping things simple and efficient: you can rely on a lead agency in your country of origin or your most important market.
The lead agency:
• Delivers best-in-class media services in its local market
• Manages the overall multi-market relationship
• Coordinates activity across all relevant countries
• Drives performance and accountability across every market
Our central Local Planet International team powers this setup with:
• Global tool selection, provision and rollout
• Shared ways of working and templates
• Cross‑market data and intelligence
• Innovation and knowledge exchange
• Streamlined financial processes across agencies
Regional hubs in EMEA, LATAM and APAC coordinate activity and support campaigns across their territories.
Our Board of Directors, made up of senior leaders and owners from key shareholder agencies, ensures fast decision-making and clear strategic direction, always with our clients at the centre.
Get in touch to learn how an independent, globally connected network can help drive growth for your brand.