How independent agencies can help you win.

Because:

  • We know our local markets inside out, with a deep understanding of audiences and culture.

  • We are founded & led by entrepreneurs, not managers.

  • We prioritise clients, not shareholders.

  • We provide experienced, senior teams to deliver innovation and honest advice.

  • We use technology and tools that work in real markets, adapted to local needs rather than imposed globally.

Independent media agencies consistently deliver stronger media ROI worldwide.

“Having worked with the holding companies, I did not want to be the last client that an agency thinks about on a Friday afternoon.”
— Bernadette Kennedy Graff Global CMO

  • Local Planet was created to turn the strengths of our agencies into a powerful option for multinational advertisers who expect more: better service, higher ambition and stronger, more effective solutions.

    We unite leading independent agencies with shared thinking, proven processes and common tools, while preserving the entrepreneurial energy, accountability and market expertise that make independent agencies successful.

    We’re not the right fit for everyone. If you’re looking for a centrally controlled strategy replicated across markets with little local input, we may not be the partner you need.

    But if you’re an ambitious challenger, like we are, and you want to unlock the full potential of local know‑how, creativity, innovation and a hands-on mentality, we should talk.

  • Across the network, Local Planet agencies deliver full-service media expertise including:

    • Media strategy and planning

    • Media buying and trading

    • Digital and performance marketing

    • Research, data and analytics

Our clients

Local Planet agencies support many multi-national advertisers, across various countries and topics. Here are some of our references:

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